A new adventure begins for Jordans

Written by
Ben Carter-Firth
June 26, 2024

For many years, Jordans Cars has been helping people get from A to B in style. Now, we’re excited to unlock a world of adventure beyond the daily commute.

Jordans Leisure and Jordans Commercial have officially been launched, allowing us to venture into new territory.

Jordans started life in the early 1900s as a bicycle retail business based in Hull's High Street before moving on to sell motorcycles and, eventually, cars and commercial vehicles. Its showroom in Witham is one of Hull's most recognisable commercial landmarks.

Jordans Leisure is a new division, supplying luxury motorhomes from our iconic showroom in Witham, featuring top brands such as Auto-Trail, Hobby and Globe Traveller and van conversions from a Rix Group brand, Victory Conversions.

Designed to make memories, mile by mile, the new range of luxury motorhomes boasts premium quality design, robust construction and plenty of creature comfort features, all within an affordable package. And it doesn’t just stop there, after training and investment into the expert team of technicians and motorhome specialists at Jordans, we can provide every new motorhome customer with high-quality habitation checks, and ceramic coating services.

This new venture perfectly aligns with our goal to enable our portfolio of businesses to collaborate, forming stronger, more sustainable businesses for future generations.

We sat down with Director Ben Hakes to discuss the transition, and what it means for Jordans in the future. He states the strategic move “would allow the Rix Group to further capitalise on the increasing demand for staycations brought about by the Covid pandemic.”

“As a business, Jordans has a long association with the motorhome industry as our trained technicians carry out work for a number of top brands in the country. The launch of Jordans Leisure significantly builds on this, enabling us to extend our vast experience in vehicle sales and aftercare to the motorhome sector for the first time.”

"Our aim is to become the go-to name in luxury motorhomes in East Yorkshire and beyond, helping customers achieve their dreams of freedom and the open road. As well as supplying the industry's top brands, our mechanics and technicians can provide a full suite of after-sales services including habitation checks which means customers won't need to go elsewhere to have the interior of their motorhomes maintained."

Alongside Jordans Leisure, we’re also launching a sister brand, Jordans Commercial at the same time. Dedicated to supplying LCVs, vans and commercial fleet vehicles designed for businesses of all sizes. From the highly customisable, efficient and cost-effective Peugeot range to the modern, eco-friendly, and technology-packed Fiat range of LCV’s, we’ve got it all.

Our friendly team of fleet advisors work with you to understand your business, and help you discover a scalable solution to fuel your business growth. If that solution is a temporary ride, take control and stay flexible with a short-term van rental from our on-site franchise partner, Drivalia, giving you the convenience you need, when you need it.

Ben added that the launch of Jordans Commercial completed the 'evolution of the Jordans brand'. He said: "Commercial vehicles have always been an important part of the Jordans story, but as demand for high quality work vehicles continues to grow, we took the strategic decision to increase our focus on this area of the business.

"With the launch of Jordans Commercial, we have increased the number of brands we can supply and service, giving us a comprehensive choice for everyone from sole traders to large fleets. This, along with the launch of Jordans Leisure, represents the future direction of the business, building on more than a century of expertise in keeping the Humber region moving."