The Rix Group has acquired the intellectual property of former leisure home manufacturer Atlas Leisure Homes for an undisclosed sum.
The deal, which follows Atlas Leisure Homes being wound up earlier this year, also sees the Rix Group acquire the model designs and names used by the Hull company, along with some plant and equipment.
The move builds on the business’s existing holiday home and lodge manufacturing portfolio which includes Hull-based Victory Leisure Homes and luxury brand Prestige – based in Northamptonshire.
Once Atlas is integrated, the three brands will be aligned, serving all levels of the holiday home and lodge sector.
James Doyle, managing director of the Hull-headquartered Rix Group, described Atlas Leisure Homes as a “household name” within the leisure homes industry.
The company was founded in Hull in 1973 and traded successfully until March 2025, when it went into administration citing a post-COVID decline in sales with the loss of 180 jobs.
Doyle said: “Atlas Leisure Homes was a real Hull success story, building up significant market share in the national holiday home sector over 52 years of trading.
“The brand has a huge number of faithful followers, many of whom are intergenerational, choosing Atlas due to the fond memories they have of holidaying in an Atlas leisure home with their parents or grandparents.
“Because of this, we wanted to bring the brand back to life and align the quality to that or our other brands – Victory Leisure Homes and Prestige.
“We feel by reinvigorating the Atlas brand it will sit perfectly alongside our existing holiday home and lodge portfolio, offering the market the widest choice of products available from a single manufacturer.”
Doyle added that the move would also help the Rix Group further unlock the UK leisure home dealer network.
He noted that Victory Leisure Homes is already supplied by a number of dealers, but the Atlas brand will help to significantly extend this.
He said: “We’ve already had very positive discussions with dealers who are excited about the return of Atlas. It is a brand that is very familiar to their customers and as such, is in demand.
“Combine this with the design innovation and quality Victory Leisure Homes and Prestige are known for, and we believe we will be able to capture significant market share thanks to this strategic acquisition.
“We’re pleased to have secured the Atlas name and we’re looking forward to showing the market what the future looks like for this long-established brand.”
